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Three Reasons Why Your Organization Needs A Business Web Page
When I call on businesses offering my web design and web hosting services, the first question I ask, naturally, is "Does your business have a web site?" If not, then I ask for the person in charge of these things (for my niche, usually the owner) and provide my pitch.
It's my belief that businesses offering any product or service needs to have some sort of presence online. Newspaper and magazine readership is down. There are 500 television channels in some markets, and commercial-free satellite radio also. The conventional ways to advertise aren't reaching as many people. Your new customers are online, shopping, looking for something to do, or a new place to go. Although I could list several reasons why your company requires a web site, I'll stick with the big three.
Affordable advertising that's available 24/7/365
This is the biggest reason, by far. A web site is a billboard available to everyone all of the time, at a cost that is considerably less that TV, radio, or newspaper ads. After the initial design cost, you spend hosting fees, which will run most businesses between $40-$70 dollars a year, and you pay for your domain name, which runs between $10-$30 a year.
Control your expenses
On sites I create, I always suggest an online coupon for two main reasons: it provides incentive to visit your site often, and it gives you a great way to gauge the traffic on your site. When you control the coupon like this, you save funds. No printer, no artist, no postage, no newspaper or magazine ad. If they want the coupon, they will print it themselves on their own printer. People also forward links like this to friends and family, creating a mass mailing, word of mouth effect that costs you nothing.
Google
The way you retrieve information has changed drastically in the past few years, thanks to Google. The Google search engine is the third most visited web site, with millions of web page searches each month. The reason I mention this is because they've reached number three, and will soon be number one, without any conventional advertising! Google is all you need to say when describing the power and potential of the Internet.
If you would like to use more online marketing channel such as media buy or banner ad campaigns, you might want to consider apply for business loan. To apply a bank loan , you need to have strong credit score and need to provide collateral. If you just started, you can get the required funds from your buddies, family members or also from investor.
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